Brewing a Cozy Brand Experience for Hearthbrew Coffee
Product Design
eCommerce
Client:
Michael Harris
Year:
2023
Project Overview
Acme Corp approached Vebora with a vision to refresh their brand identity using custom-made illustrations. Their goal was to move away from generic stock visuals and establish a more human, memorable, and engaging presence across their digital platforms.
Scope of Work
We began with a deep dive into Acme’s brand personality and audience to define an illustration style that felt authentic and approachable. From there, we designed a cohesive illustration system tailored for web, social media, and marketing use. The scope included:
• Style direction and moodboarding
• Custom character and scene illustrations
• Web visuals, onboarding screens, and iconography
• Implementation guidelines for consistent future use
Outcome
We began with a deep dive into Acme’s brand personality and audience to define an illustration style that felt authentic and approachable. From there, we designed a cohesive illustration system tailored for web, social media, and marketing use. The scope included:
• Style direction and moodboarding
• Custom character and scene illustrations
• Web visuals, onboarding screens, and iconography
• Implementation guidelines for consistent future use